How can you make a project about forgotten toys memorable? Using a playful, yet bold, brand identity, custom illustrations, minimal and strong typography and bold colors, is always a good idea.
The Forgotten Toys Project is an online space, specialized in the collection, maintenance and re-sell of vintage toys, memorabilia, and vintage collectibles as well as an online community that shares news and tips on the hobby of vintage toy collecting. The toys are provided by local and international thrift stores, vintage stores and resellers.
"Our hope is to preserve, share and explore!"
Loizou Kleanthis
Nicosia, Cyprus
For the The Forgotten Toys Project a custom brand identity was created that included a logo, custom stationery, custom thank-you note, envelopes, stickers, tape, t-shirts, pins etc. The brand identity and logo are legible, minimal, high in contrast with a playful attitude that pays an homage to vintage design, perfectly aligned with the concept of vintage toy collecting.
In addition, a complementary to the brand website/online shop has been developed with a playful and brand oriented character. A fully custom design that is simple, modern, and filled with the brand’s illustrations and imagery designed to be fully responsive on all devices. The shop section serves a clean way to learn and discover more information for toys end memorabilia as well as the community section is a place for sharing tips & tricks, fun facts and user written toy stories.
The Forgotten Toys Project Website
Design
The Forgotten Toys Project is an online space, specialized in the collection, maintenance and re-sell of vintage toys, memorabilia, and vintage collectibles. The space works also as an online community, sharing news and tips with anyone whose hobby is the collection of vintage toys. One of the main aims for designing the website is to convey a playful and eye attractive character for the brand. Bold typography and colors as well as a combination of modern and playful illustrations are featured on the website to give it a fun and unique personality. One of the most important challenges was to initiate to the user the urge to explore. Therefore, each part of the website is designed with new information and elements attractive for the viewer to discover more.
The Forgotten Toys Project Website
Usability
One of the main challenges of the User experience and the websites usability is to be able to navigate through easily and to be simple, completing tasks with effectiveness and efficiency. Information architecture was highly considered as the user needs to be able to experience a journey throughout the website, deliver to him/her the right information in the right order and make them feel familiar with the brand. CTA and buttons are simple and easy to distinguish.
The Forgotten Toys Project Website
Creativity
One of the key elements of The Forgotten Toys Project, as a brand, is creativity. The website is full of unique catchy phrases and playful illustrations initiating a friendly approach to the user, with a clean and simple design. Under bold colors, typography and illustrations the website uses a basic grid. Solving problem, in a creative way and communicating ideas in a fun way was taken into consideration and this can be observed from how the information is delivered to the user.
The Forgotten Toys Project Website
Content
The Forgotten Toys Project is not only an online space for buying and selling Vintage Toys and memorabilia but it’s also a space where collectors can find information about each toy, creating an archive for vintage toys and memorabilia. In addition, In the community section of the website the user can find blog posts with general information about history, ideas and more, in regard to the hobby of collecting vintage toys. Toy Stories are personalized user - submitted stories that describe experiences that are related to the hobby. The fun fact section is also a community-driven space, where the user can easily read fun posts.
